Tesla Launches Model Y in India at $66K
In this episode, we break down Tesla’s official launch of the Model Y in India, priced at $66,000—over five times the average Indian car price. We examine why Tesla’s pricing strategy immediately raises concerns in one of the world’s most price-sensitive markets, and what the company aims to achieve with limited imports before its planned factory goes live in 2027.We explore:– The details of India’s new EV policy that paved the way for Tesla’s entry– How Tesla’s Model Y compares in price and appeal to local competitors like Tata and BYD– Why Tesla expects minimal sales in the short term and what the launch really signals– The challenges around charging infrastructure, financing, and brand recognition in India– Reactions from Indian automakers and the government’s long-term manufacturing goal– What Tesla hopes to learn before scaling operations with a local plantThis launch marks the start of Tesla’s most complex market test yet. We unpack the strategy, risks, and what success would look like for Tesla in India.