Why your Sales Emails Suck and How to Fix Them with Dave Rodenbaugh
103 - This week, we're going to dive into a crucial topic: how to make your emails suck less. This is the poetic and straight-to-the-point style of this week's guest, Dave Rodenbaugh! You'll Learn Why Dr. Robert Cialdini's Influence: The Psychology of Persuasion is a must-read for all marketersWhat the Seven Principles of Persuasion are, and how to apply them to email marketing How to maintain brand consistency across channels and messagesHow to use scarcity to your advantage to create ...