#12: How Addy Uses Lead Filtering and Cozy Marketing to Build a Targeted, High-Converting Email List

In this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people. She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engagement and deliverability. We also get a peek into her popular 7-day email series and her approach t...

Om Podcasten

Podcast Mission:
To reveal what actually works (and what doesn’t) in email marketing by showcasing real-life experiments, successes, and flops—helping listeners learn actionable strategies for better open rates, list growth, engagement, and sales.


Email Marketing Experiments is the podcast that pulls back the curtain on what actually works in email marketing—and what flops.


In here, you discover the behind-the-scenes of failed and successful email marketing campaigns


From welcome sequences to sales campaigns, list growth strategies and more,  we test ideas, break down results, and spill the tea.


Whether you own an email list or manage one for clients, this show is your guide for smarter, data-driven email marketing.


Think it. Test it. Share it. Learn from our wins and losses—so you don’t have to repeat them.