How well do you really understand your consumer?
"It's time to peel back the layers to really understand the attitudes of Australia's bank and insurance customers. It's important for organisations to appreciate the preferences customers have around financial services - products, channels - to build up a picture of their behaviours and thoughts. Join our experts deep dive into 4 personas following Accenture's consumer survey in financial services. And think about how to engage with different customer types, using the data available. These insights are key to helping design the customer journey."