Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group

With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit. Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group. Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/ Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/ Atlas Van Lines Careers & Culture: https://www.atlasvanlines.com/about/careers-culture Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Om Podcasten

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever. Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting. Subscribe ==> https://employerbrandingpodcast.com Contact: leslie@linkhumans.com