A producer's guide to employee stories: Lessons from the BBC

Ever wondered what happens when you blend BBC production expertise with employer branding?Meet Rozana Green, Diversity Outreach Lead at the BBC, whose journey through some iconic shows - from Radio 1 to Comic Relief - brings a fresh perspective to employee storytelling.With 16 years crafting compelling stories at the BBC, including work on Asian Network, 1Extra and The Food Programme, Rozana knows how to capture authentic moments that resonate. Now, she's applying these skills to how the BBC tell their employee stories.In this value-packed episode, you'll discover:✅ Production techniques that elevate your employee content ✅ The secret to getting natural performances from camera-shy employees ✅ How to capture authentic workplace stories (even on a budget) ✅ Tips for adapting broadcast quality approaches to employer contentRozana's background in production at the BBC meant I just had to get her on for an episode of Employer Content Marketing. Find more episodes and subscribe for future drops: https://www.employercontent.marketing/Check out the work we discussed in this episode:https://www.youtube.com/watch?v=7GzyLzlHKzMhttps://youtu.be/Sk46YM9Met0

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.