An actor’s take on storytelling in employer branding

Storytelling goes beyond just film and TV… It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an emotional connection. In Episode 110, I’m joined with actor, writer, voice-over artist (and old school friend!), Des Yankson. We chatted about Des’ experience in the film & TV industry, the elements that make a great story, and how organisations can take inspiration from traditional film and TV to elevate their employer branding content. Subscribe to get more episode drops, news and events https://www.theengagingemployer.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.