Empathy & Employer Branding with Priti Soni

Empathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true super power in employer branding - is there a truer superpower to have? Priti has worked in the world of recruitment for over 15 years and she was recently Recruitment Marketing & Employer Brand Strategy at Publicis Sapient. And she's passionate about the importance of empathy! Empathy is the key to the next evolution of the employer branding, so this is a chat worth listening in on.  Thanks. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd Sign up to The Drop for updates on episodes, insights and events: https://www.employercontentmarketingdrop.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.