Employee Generated Video: Chat with Priya Shah, Co-Founder of Sauce

Video is no doubt an important format for marketing and the role of employees is a big part of this. The 2018 Edelman Trust report found 71% of people say employees are more believable spokespeople for a company than CEOs. And 67% of people would refuse to work for, or expect higher pay from, an organization that did not share their values. But how do you get employees involved in video? Technology has a role to play, and make your life easier. In this episode I chat with Priya Shah, Co-Founder of Sauce a smartphone video creation platform.  We talk about why Priya set up Sauce with her co-founders, why employee-generated video is important and how the platform works. We've also got a case study to boot.  Links from the show:  About Sauce (including the Royal Parks Half Marathon case study: https://www.sauce.video/stories Thanks for listening.  Chris Le'cand-Harwood www.chrislch.com 

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.