Employer Branding in Australia and learning from the consumer world, with Andrew Griffiths

In this episode I catch up with Andrew Griffiths, an employer branding specialist based in Melbourne, Australia.  I used to work with Andrew at Havas People in London before he moved to Australia to continue his work in the world of employer branding and employer/recruitment marketing.  It was great catching up and getting his view on what the world of employer branding is like in Australia, what he learnt from his stint in the consumer branding world and what he'd put on the agenda of a talent attraction meeting.  We talk about the great things employees have done during COVID, taking employer branding and marketing to the next level with content marketing, TikTok and treating candidates like customers.  Links from content mentioned:  Every Covid-19 Commercial is Exactly the Same: https://youtu.be/vM3J9jDoaTA Thanks for listening.  Chris Le'cand-Harwood Social Media & Content Marketing Strategist www.lch.social

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.