Employer Branding & The Boardroom with Emma Coleman

In episode 45 I chat about employer branding and people comms having a seat in the boardroom with Emma Coleman. Emma is Employer Brand Strategy Manager at Caraffi and Talent Advisory consulting firm. Without hiring and retaining the right talent, you don’t have a business. Certainly not a successful one. So why are the people responsible for that not represented enough in the boardroom? Emma and I chat about the seat at the table, being more consultative, connecting with the bottom line of a business, and influence through personal branding. - Why should EB leaders have a seat in the boardroom? - Why is that seat so often not there? - Goodbye thought leadership: the importance of personal branding - What role does the consulting mindset have in the future of EB and employee attraction and engagement? Thanks for listening.  Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com  --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.