Employer Content Marketing in action. Why We Care: The Nursing Career Podcast with Cygnet Health Care

Happy New Year and here’s to a 2021 with lots of awesome content from employers that informs and inspires current and future employees. In this episode I want to share something I’ve been working on with the awesome team at Cygnet Healthcare and Springpod.  Why We Care is the nursing career podcast powered by the people of Cygnet Healthcare. Season 1 is full of stories, opinions and advice to help nurses.  I led on the strategy, creative, and design and was the podcast producer. I worked with Cygnet Health Care, their content partners, and Springpod. And I’ve loved working on it.  We created this podcast to help and inspire nurses with advice, insights into working practices, and stories from staff, service users, and patients. We called it Why We Care because caring for others is at the heart of nursing. It truly is a life changing career.  This is employer content marketing in action for sure. And is real proof behind the Life Changing Careers employer brand. This is why do I what I do. Have a look and a listen here. Thanks for listening. Chris Le'cand-Harwood Founder & Strategy Lead at the Content Marketing Pod  Host of the Employer Content Marketing Pod

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Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.