Engaging Gen Z with content marketing [what employers can learn from the University of Plymouth]
In this episode, I look at a great example of content marketing from the education marketing world. I flick through the University of Plymouth's Student Life Magazine that I received in the post recently. Employers, particularly in the apprenticeship and graduate space, can take great inspiration from this. Universities recruiting students is big business: Big-ticket products (annual cost of student life starts at around £9,000) are marketing in an ultra-competitive national and international market. In April 2019, The Guardian found university marketing budgets in the hundreds of thousands to millions of pounds. The cost of not recruiting enough students has a very clear cost to universities. The same should be said of not recruiting enough of the right employees. If you were to take the same approach as Student Life for your apprenticeship or graduate marketing what would it look like (online and offline)? I'd love to hear from you. Here are links to things I talk about in this episode: 1. Student Life Magazine (the latest issue isn't online yet but you get a good feel for the approach in the issues here): http://bit.ly/396v7RY 2. BBC Three's Students on The Edge docu-series: https://bbc.in/33x8CEK Thanks for listening. Chris @ www.chrislch.com