How data turns employer branding into a business-critical function
Organisations don’t truly value employer branding without data. If only more people knew how business-critical employer branding is. Finding, and retaining, the right talent is the number 1 challenge facing organisation. Without the right people, you just don’t have a successful business. But this isn’t reflected in employer branding and employer marketing budgets. It’s serious business without a serious influence in the boardroom. This is the chat with Barbara Zych, Founder of EBnavi: an all-in-one platform to assess, benchmark, and develop employer brands. Data is too often seen as an afterthought and too focused on tactics. Get data right and employer branding functions become a business-critical function with the budget to boot! We cover a range of topics in this episode: ✅ Data starts earlier than you may think ✅ Adapting teams to a data mindset over time ✅ The time to hire metric mistake ✅ Connecting data and collaboration between departments ✅ The irrational fear of data ✅ Your Data Checklist Find out more about EBnavi here https://ebnavi.com/ Thanks for listening. Chris Le’cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com