How employers can adapt & succeed in a decade kick started by crisis with Gavin Russell, author of The Transformation Timebomb

In episode 19 of the Employer Content Marketing Pod, with Chris Le'cand-Harwood, we chat about how employers can adapt and succeed in a decade kick started by crisis. We’ve seen organisations going through radical transformation because of Coronavirus. Pivoting, moving online, working from home and keeping employees motivated. How can organisations adapt and succeed in a decade kickstarted by crisis? And how can they use internal and external marketing to succeed? Big questions. That’s why I’m super happy to have Gavin Russell on the chat today. He’s author of the Transformation Timebomb: 150 practical business adaptations for the digital age. Topics covered in this episode: Investors valuing meaning and purpose more than profit and the implications for the brand circle [employer, consumer, and corporate]. What does authenticity really mean to stakeholders How recruitment should be more about enabling careers rather than filling vacancies Recruiting talent based on future impact, not past performance How a marketing mindset can add value in recruitment What should you put on your agenda in your next meeting? Links to things we discussed in this episode: The Transformation Timebomb by Gavin Russell: https://www.gavinrussellconnect.com/transformation-timebomb Who Cares Wins: Why good business is better business, by David Jones: https://www.amazon.co.uk/dp/0273762532/ref=cm_sw_em_r_mt_dp_Cz2tFbWMACQQF Fixing The Game, by Roger L Martin: https://rogerlmartin.com/lets-read/fixing-the-game What Next are doing on Instagram: https://www.instagram.com/lifeatnext/ The Netflix podcast run by employees: https://jobs.netflix.com/podcast Thanks for listening.  Chris Le'cand-Harwood Social Media & Content Marketing Strategist Host of the Employer Content Marketing Podcast www.lch.social

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Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.