How marketing agencies can adapt and grow

The marketing world faces constant challenges, and leading an agency takes a lot. The ability to adapt and grow is a challenge for all businesses, particularly in marketing. So how can agencies keep up with the speed of change, help their clients, and keep their employees happy? The answers to these simple questions have big outcomes for agencies.    In this episode, recorded during a heatwave in August, I chat with Alex Ayin. Alex is a former board member at Social Chain who was there with Steve Bartlett in the early days. He is now Marketing Director, and part of the leadership team at Wiser - a creative and recruitment agency.    So, Alex had plenty to share from his experience working at Social Chain and Wiser, and everywhere else in between.    Thanks for listening/watching. 📧 You can also sign up to my newsletter for future episodes and other employer content marketing goodness https://buff.ly/3LwfnMV    Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com   --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.