How to embrace Artificial Intelligence and enhance your content

So there's been a lot more talk about artificial intelligence since Open AI launched ChatGPT in November. From marketing to recruitment, people have been flocking to chat with the chatbot to see what the fuss is all about... Is it a threat to our jobs? What are the implications for the volume and quality of content being produced by brands? And how can AI help not hinder? I cover this, and more with Andy Lambert. Andy works for Adobe and Adobe bought his company ContentCal - a content scheduling and insights app, just over 12 months ago. So he knows a thing or two about this very hot topic! Thanks for watching. Thanks for listening. Get episodes, videos, events, and curated content direct to your inbox here: https://www.theengagingemployer.com/ Chris Le'cand-Harwood Director - Strategy & Production Lead Content Marketing Pod Ltd & The Employer Content Studio Ltd

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.