How to get everyone in your organisation excited about employer branding [Empple 2023, Belgrade]

How do you get everyone in your organisation excited about employer branding? Senior leaders give it the backing [and the budget!] and the rest make it happen! This was the chat in my first ever live podcast on stage at the Empple Employer Branding Festival in Belgrade, Serbia in October. I interviewed the wonderful, Jelena Jelušić [everyone calls her JJ!] about this topic. JJ has over 18 years of experience as an Organizational Psychologist. She has held diverse Human Resources Management roles in renowned companies, including Photomath (Google’s latest acquisition). This year she founded her own business - INSPO Consulting, specialising in HR and employer branding. Find out more about Empple 2023 here: https://2023.empple.rs/ And subscribe to The Engaging Employer Newsletter for future episodes, events and news in your inbox: https://www.theengagingemployer.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.