How to produce employer branding content [Empple Festival, Belgrade 2024]

Producing video is a big priority in employer branding, so how do you do it effectively? I was invited to the podcast zone, sponsored by Yandex, at the Empple Employer Branding Festival in Belgrade this October. In this episode recorded at the Empple Employer Branding Festival in Belgrade, we dive into the world of employer branding content with Benjamin Kesler. We explore his philosophy that great employer branding content production relies on creation AND distribution. Whether you're new to employer branding or looking to enhance your content strategy, this episode delivers practical insights for creating authentic content that truly resonates with your target audience.

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.