How to solve your employer branding problem...

Chief Joy Officer - Max Hunter of Motivators@AtWork - took the stage at the Empple Festival of employer branding in Belgrade last October, with the bold statement:  "If it's a sh*t place to work, your employer branding is a lie."    Max was a fellow speaker at this brilliant conference and it was such a great talk that I just had to get him on an episode.  We discussed the relationship between employee experience and employer branding...  So, what do you do if your organisation has an employee engagement issue?  The answer is critically important for developing a successful employer brand.    Here's more about Max's role as Chief Joy Officer: https://www.youtube.com/watch?v=qXjjZhCU_jA&t=479s Thanks for the chat, Max, and thank you all for listening.  Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at Content Marketing Pod Ltd www.contentmarketingpod.com www.employercontent.studio --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.