How will AI impact how you produce content this decade?

Happy New Year! We’re already 2 years deep into this decade. My goodness! In episode 44, let’s look to the future by looking at today. We’re chatting Artificial Intelligence. What does Artificial Intelligence mean for marketers and, in particular, how we produce content? I chat with Andy Lambert, Director of Growth at ContentCal, a software provider that helps marketers plan, schedule, and analyse their content. https://www.contentcal.com/ They're working on an Artificial Intelligence product at the moment, so when I saw Andy's post about this on LinkedIn I just had to get him on the pod. We talk about what Artificial Intelligence actually looks like for marketers. And what it practically means for how organisations create marketing content. Is AI the doomsday for a range of marketing roles, or does it mean we can create better content? You'll also hear some time-saving tips you can use today! We cover this all in this episode. Thanks for listening. Chris Le’cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.