How Workday's Rock Star Super Bowl ad helped their talent marketing team

How do you make the most of a mammoth occasion like a Super Bowl ad for talent marketing and acquisition? Partnerships with B2B and B2C marketing teams can be mutually beneficial but not always easy to achieve. Everyone's busy, right? But there is a way, and that's why I just had to get Ashley Walls - who is responsible for digital talent marketing at Workday. Ashley shares how they worked with colleagues to make the massive Rock Star ad that ran during last year's Super Bowl. ✅ Simplifying collaboration ✅ Being agile ✅ Communication ✅ Leveraging and adapting existing marketing material ✅ Storytelling through data ✅ Talent marketing bringing marketing expertise to the table And Ashely tells me about the impact the ad had on their talent marketing metrics. Sign up to my newsletter for future episodes, news and insights in your inbox: https://www.theengagingemployer.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.