[Part 1] Turning talent communities into your #1 marketing channel

It's episode 30 of the Employer Content Marketing Pod! I published Episode 1 on 2nd March last year and I've loved getting to 30, and over 20,000 listens. Thanks to everyone who has listened and to my guests who have taken the time out to chat about employer marketing through a content marketing lens.  In this episode, we have the next installment of my chat with Steven Brand - Talent Attraction, Marketing & Experience Lead at HSBC. We talk talent communities: What should they be, and what can you do to make them your #1 marketing channel? At the moment there's too much treating talent communities as job alert spamtime and not enough as a channel that deserves crafted and curated content. What content would you create if you help and inspire your audience first and sell second? It’s a question that can change your approach to talent communities.  This is part 1 of 2, with episode 31 being about who are doing talent communities well... Thanks for listening.  Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead of the Content Marketing Pod Ltd

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.