Spend less money on your ads by using student influencers as your content creators - with Simon Lucey, Founder & MD of Hype Collective

You should spend less money on your next ad! This was a point of view shared on stage at The Youth Marketing Strategy Summit in East London back in June. And I just had to get the person who gave this talk on to the pod! I chat with Simon Lucey, Founder & Managing Director of Hype Collective - a student marketing agency who work with some big brands in the consumer and employer marketing space. In this episode we chat about how working with students as content creators has meant their clients spend less but get great results. We cover a number of things in our chat: Using students as your content creators Reducing your reliance on high-end production content The power of experimentation Getting rid of that fear of failure The benefit of small production teams How to work with students to create content Partnerships that work Thanks for listening. Chris Le’cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.