Taking an agile approach to content for employer and recruitment marketing - with Steven Brand: Talent Attraction, Experience & Engagement Lead at HSBC

In this episode, I chat with Steven Brand. Steven is Talent Attraction, Marketing & Experience Lead at HSBC with a wealth of experience both agency and client-side. It was great catching up with Steven. We were meant to talk about the role of talent communities in employer and recruitment marketing but our Green Room chat was completely different. So I’ve made it an episode in its own right. We chat about taking an agile approach to content in your employer and recruitment marketing. We chat about why it's better to be agile and how you can be more agile. And what that means for investment in your marketing budgets.  Thanks for listening.  Chris Le'cand-Harwood Director & Strategy Lead, Content Marketing Pod Ltd Host of the Employer Content Marketing Pod

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.