The cost of getting branding and design wrong...

Branding and design....are key components in employer branding!   I chat with Nikola Kalinovic, Co-Founder of BrandSprint in episode 71 of the Employer Content Marketing Pod.   We explore the misconceptions surrounding branding and design and uncover the true meaning of these critical components for your business.    From understanding the difference between logos and brands to recognizing the importance of a true brand identity, we'll show you the real impact of effective branding and design.    Discover the key elements of a successful brand strategy and learn how to make design work for your business.    Thanks for watching.    Chris Le'cand-Harwood  Host of the Employer Content Marketing Pod  Director - Strategy & Production Lead at the Content Marketing Pod Ltd  https://www.contentmarketingpod.com/  ***SIGN UP TO MY NEWSLETTER**  https://www.employercontentmarketingpod.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.