The power of psychology in employer branding

In Episode 95 of Employer Content Marketing, we're diving into the amazing power of psychology in employer branding. Fergus O'Connell - Chief Strategy Officer at Tonic - is my guest for this chat. We explore how understanding and applying psychological principles can make a huge difference in how employers present themselves to attract and keep top talent. Get ready to discover the fascinating role that psychology plays in shaping employer branding strategies and the incredible benefits it brings to businesses of all sizes! Sign up to The Engaging Employer Newsletter for episodes, curated content, and events in your inbox: https://www.theengagingemployer.com/

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.