The role of content marketing and onboarding with Sarah Wardle from CA3

In this episode I'm featuring a chat I had on another podcast. CA3's Cup of Tea series is hosted by Sarah Wardle. Sarah's also an ex-teammate from back in the day when she was starting out in the industry. So it was great catching up with her. Onboarding is a big part of their business [they've some great onboarding tech call Eli]. So this episode is about content marketing and what it means for onboarding. Enjoy the chat and don't forget to subscribe or follow to both podcasts. Links that we mentioned: The Cup of Tea series podcast: https://anchor.fm/ca3 CA3's onboarding software, Eli: https://www.cathree.com/onboarding/ The Daily Goat Vlog: https://www.linkedin.com/company/the-goat-agency/videos/ The WeAreNetflix podcast: https://www.chrislch.com/post/podcasts-the-next-big-format-in-employer-marketing RAD Award winner: https://radawards.com/2020/en/page/2020-winners

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.