THIS is content marketing, with Joe Pulizzi

In Episode 109 we’re chatting content marketing with an absolute content marketing icon! Joe Pulizzi is one of the world’s top content marketing authorities. He founded Content Marketing Institute and left it as a multi-million dollar business that helps organisations leverage the superpower that is content marketing.  He’s the bestselling author of seven books including Content Inc. and Epic Content Marketing.  And most recently he founded The Tilt and the content entrepreneur event Creator Economy Expo (CEX). Subscribe to get more episode drops, news and events https://www.theengagingemployer.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.