Use AI to Help Tell Your Organisation's Story | Plus a Look Inside Content Marketing Pod Ltd

Wondering how AI could help explain your organisations why and what? AI has a role to play - not as a replacement but as a co-pilot.So, in this episode I share my experiment with Google Notebook LM - An AI research and writing assistant. I've given them content about my business and podcast and turned it into a podcast episode. This is the first episode of Employer Content Marketing that's brought to you by two AI hosts [let's call them Pia and Ben!].As someone who helps organisations create employer content, I wanted to show you a simple way AI can support your content creation - while also giving you a better understanding of what my business actually does (because yes, I'm more than just a podcast host! 😊).The result isn't perfect, but it's a fascinating look at what's possible with AI as a support tool. Have a listen and see how you might be able to use similar approaches in your own organisation.00:00 Introduction to AI in Employer Branding00:22 Experimenting with Google Notebook for Content Creation01:29 The Challenge of Finding Quality Content01:51 Deep Dive into Employer Content Marketing03:10 Understanding Employer Content Marketing04:21 Content Marketing Pod LTD's Approach04:46 Services Offered by Content Marketing Pod LTD05:52 Employee-Powered Content as a Revenue Generator06:46 Partnership Models and Strategies08:21 Testimonials and Awards10:43 Key Takeaways and Final Thoughts🔗 LEARN MORE:Website: https://www.contentmarketingpod.com

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Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.