Using employee engagement data to create marketing content that's true to the employee experience.

In episode 35 of the Employer Content Marketing Pod I talk about how using employee engagement data can make your employer marketing content on-point and true to the employee experience. I chat with Matthew Phelan, Co-Founder of the Happiness Index. Matt and the team have built an established employee experience software platform for humans. Think employee engagement surveys taken the to the next level. So, what if you could use the most up-to-date sentiment of your employees in your employer marketing content? We chat about this and more on this episode. Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead, Content Marketing Pod Ltd www.contentmarketingpod.com 

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.