SOR Cycles

Nic van Beurden and Phil White, founders of Canadian wheel startup SOR Cycles, are on this week to walk us through their revolutionary wheel design, the process of continuous prototyping and testing, and the challenges facing a hardware startup in the age of COVID.

Om Podcasten

The world of endurance sport is ever changing: equipment, training techniques, nutrition and lifestyle advice. Every week, Andrew and Michael will discuss one novel component in the endurance ecosystem, or we will speak with an innovator in our field and let them tell their story.