Proving IP 2019: Proving Consumer Perception

Proving Consumer Perception: What are the best ways to test what consumers and users perceive about a work and how it is being positioned in the market? Featuring David Bernstein (Debevoise & Plimpton), Graeme Dinwoodie (Chicago-Kent College of Law), and Johanna Schmitt (Kirkland & Ellis), moderated by Barton Beebe (NYU Law)

Om Podcasten

This season of Engelberg Center Live! contains audio from Engelberg Center events. Previous seasons of Engelberg Center Live! included a deep dive into the datasets used to train AI with Knowing Machines, an oral history of the unionization effort at Kickstarter, and (of course) audio from a range of Engelberg Center events. To learn more about Knowing Machines, please visit https://knowingmachines.org/ To learn more about the Engelberg Center, please visit https://www.nyuengelberg.org/