How to Teach an Old Dog New Tricks - Breaking Through as a Challenger Brand in a Dominating Industry with Michael Landa
Top 3 Value Bombs: 1. Don’t compromise on providing a highly differentiated product and value to end consumers. Figure out what it is that’s going to be differentiated and deliver on it. 2. Once entrepreneurs get traction and they’re on the radar with your brand, you’re going to be scrutinized by competitors. Just stay focus, go slow to go fast. 3. Stand for something. Don’t deviate. Stay true to your brand and your mission. That will get you really far.