Cursed Knowledge #24: Hollywood Accounting

We know that Hollywood is a multibillion dollar industry that shows no signs of slowing anytime soon. So then why do so many studios report that their movies failed? Especially when most of these movies are incredibly popular and by all accounts should be financially successful. Well turns out Hollywood has some tricks up their sleeves and, as The Producers taught us, under the right circumstances you can make more money with a flop than a hit.

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Epsilon Theory is an exploration of the most powerful force in our social world - narrative. See more at www.epsilontheory.com.