Why Automattic spent $50M on Texts.com

This week, Equity brought Matt Mullenweg, the CEO of Automattic and co-founder of WordPress onto the show, along with Kishan Bagaria, the founder of Texts.com. Automattic bought all-in-one messaging app Texts.com for $50 million back in October, and today, we're digging into the transaction and what it means, and also the state of the written word online.

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The intersection of technology, startups, and venture capital touches everything now. That’s why Equity, TechCrunch's flagship podcast, digs into the business of startups for entrepreneurs and enthusiasts alike. Every Monday, Wednesday and Friday, TechCrunch reporters keep you up-to-date on the world of business, technology, and venture capital. Equity is ranked the No.2 podcast in the Top 100 Venture Capital All time leaderboard on Goodpods—As well as No.17 for the Top 100 Finance All time chart and No.32 for the Top 100 Business News All time chart.