EP 185 - How to Master the Art of Influence.
When was the last time you thought about how you influence others — how you change minds, shape opinions, move others to act? The ability to influence is one of the essential skills for not only success, but happiness. The bottom line is that influence matters. Jon Levy, a behavioral scientist and author, best known for his work in the fields of human connection, influence, and adventure believes the size of your life is in proportion to how uncomfortable you're willing to be and understanding the power of influence in today's connected world. How can you make a consumer's entire experience with your brand, especially at the end, really special? Want the secret to guaranteeing gym members are left with a positive impression when they leave your facility? Do you know what the IKEA Effect is, why it’s important, and how to leverage it to improve your business model and build a loyal community? Why is novelty important and how can you leverage it to be happier and more successful? Our guest this week has all the answers. Levy specializes in applying research to transform the ways companies approach marketing, sales, consumer engagement, and culture. He also founded “The Influencers," a secret dining experience and community, whose participants include more than 2000 leaders across industries, ranging from Nobel laureates, Olympians, and celebrities, to executives, editors-in-chief and royalty. In 2016, Jon released his first book, "The 2 AM Principle: Discover the Science of Adventure," which explores the science of living a fun, exciting and remarkable life.