LIFTS Episode 18 - "LIVE" from Beyond Activ in Riyadh, Saudi Arabia Where We Take a Deep Dive Into the Latest Industry Fitness Trends and Stories Shaping the Future of the Sector

Welcome to the latest episode of L.I.F.T.S. This episode is part-one of a two-part podcast series recorded live at the EMEA’s biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, talk to fitness and wellness operators experiencing huge success in the Kingdom of Saud Arabia (KSA) and take a deep dive into the reasons why, right now, the KSA is providing the perfect environment for culturally aligned fitness and wellness businesses to thrive. On this episode our hosts are joined by: Abdul Mohsin, Brand Ambassador, Delta Fitness Abbas Almas, Senior Director of Marketing, Sales and Business Development, Kun Sports Ross Stewart Campbell, Founder and CEO, Beyond Activ Shadan Alsagri, Deputy COO, Leejam Sports Emlyn Brown, Global Senior Vice President, Accor Jason Tubbs, CEO, Fitness First Middle East Nathan Clute, CSO, Armah Sports Company  In this episode, topics discussed include: ·        KSA's Fitness Business Blueprint: Components of success. ·        Cultural considerations when hosting an event in the KSA. ·        Saudi Arabia’s Active Vision 2030. ·        Cultural evolution in the KSA and its impact on the fitness industry. ·        Collaboration: key to creating luxury fitness and wellness environments. ·        Building sustainable giga environments. ·        The talent challenge: recruiting and training quality personal trainers. ·        Cultural challenges: Importing western brands into the KSA.        Why 1Rebel did not succeed in the KSA. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Om Podcasten

ESCAPE YOUR LIMITS: Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success. L.I.F.T.S: Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.