"Observing the new social media trends of college students" - Andrea Estey from UVM (Part 2 of 2)

If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea. If you missed part one, go and check it out! We talked about: TikTok content, and the ever growing popularity of the platform amongst younger generations The key figures Andrea pays attention to for performance tracking on Instagram Where Andrea's inspiration for the great content she sources and creates for the University's account In part 2 we chat about: A successful UGC campaign Andrea ran on Instagram and how she set it up A-Z Some new social media behavior she's noticed working alongside college students The role social media plays in the decision-making process of prospective students when they choose to apply to UVM Enjoy!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Om Podcasten

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time! Hosted by Ausha. See ausha.co/privacy-policy for more information.