"What not to post as a brand on social media" - Geoff Faber from Syatt Media (Part 2 of 2)

Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media. If you missed part 1, go check it out first for Geoff's tips on where to be (and where not to be) on social media, how to adapt content to each social  channel, strategies to try out on TikTok for businesses, social media reporting for different clients depending on their business objectives and not forgetting some of the key metrics he turns to for performance tracking on Instagram! In part 2, we chat about: A great Facebook ads project Geoff worked on with some surprising results A social media flop that he dealt with What not to post as a brand on social media An educated theory on how the Instagram algorithm works Where he gets all of his content inspiration for his clients' Instagram feeds   Enjoy!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Om Podcasten

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time! Hosted by Ausha. See ausha.co/privacy-policy for more information.