Etsy and Beyond: Mastering Wholesale and Marketing with Melissa Robbins
In this episode, I chat with Melissa Robbins, founder and owner of The Lot Co. They discuss strategies for starting and scaling a product-based business including pricing for profitability, balancing direct-to-consumer and wholesale channels, and effective marketing tactics beyond social media. Melissa shares her extensive experience from running a children's wear brand to consulting for various product businesses. Whether you're navigating traffic generation, improving conversion rates...