Digital Trends Accelerate in Emerging Markets in 2020
COVID-19 has accelerated several trends in emerging markets, including digital payments and last-mile delivery services. Consumers in emerging markets were previously slow to adapt digital payments due to the prevalent use of cash as a primary source of payment. Most small vendors and independent stores don't take digital payments, citing high usage fees and a lack of trust. However, the pandemic is changing this mindset, and creating new opportunities for digital players. If digital services...