Adam Robinson on Founder-Led Content, Billion Dollar Challenge & the TRUTH about B2B Growth in 2025

Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach. In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content. We get into: — Why most B2B content is still unwatchable — What actually works on LinkedIn in 2025 — Whether Adam regrets spending $300K on his “Billion Dollar Challenge” YouTube series — The ...

Om Podcasten

EventShark TV is the official podcast from EventShark, where co-founders Jake Clare and Ding Zheng share their approach to creating better B2B content.The podcast is designed for marketers, sales leaders, and content creators who want to understand what works on LinkedIn and beyond. Each episode covers practical strategies, real-world examples, and conversations with B2B leaders about the power of creative, results-driven content.