B2B Events That Don’t Suck & The Power of Brand (feat. Peep Laja)

In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast. Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market. We also get into the current state of blog posts and LinkedIn, raw entrepreneurial advice, and how founders can actually cre...

Om Podcasten

EventShark TV is the official podcast from EventShark, where co-founders Jake Clare and Ding Zheng share their approach to creating better B2B content.The podcast is designed for marketers, sales leaders, and content creators who want to understand what works on LinkedIn and beyond. Each episode covers practical strategies, real-world examples, and conversations with B2B leaders about the power of creative, results-driven content.