LinkedIn Creator Economy w/ Vin Matano

What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused? In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B. Chapters: 0:00 - Intro 1:49 - What is B2B influencer marketing? 9:02 - Creating content on LinkedIn 12:34 - LinkedIn creator economy 15:21 - B2B influencer campaigns that are crushing 18:28 - UGC in B2B 22:16 - Wei...

Om Podcasten

EventShark TV is the official podcast from EventShark, where co-founders Jake Clare and Ding Zheng share their approach to creating better B2B content.The podcast is designed for marketers, sales leaders, and content creators who want to understand what works on LinkedIn and beyond. Each episode covers practical strategies, real-world examples, and conversations with B2B leaders about the power of creative, results-driven content.