5 Ways to Manage Your Client Ad Spend Like a Pro | Episode 078
**Cold Open (Nobody with a beard is happy -- Cody has a beard)****Skip the Cold Open at 6:30**If you run ads for your clients, you've likely run into a few issues...* The budgeted amount wasn't spent* Too much was spent* The account spends inconsistently and you have to spend too much time managing the spend* You're getting too many accounts and it's hard to keep upWe discuss the 5 ways we manage client ad spend and budgets for platforms like Facebook and Google.We answer questions like:* Whose card should be on file?* If you plan to spend $500 in a month, how do you track and pace that to make sure you spend that?* When do you need to pay attention to spend?* What are ways you can prevent "doomsday scenarios" in which too much is spent?We break out how we manage client ad spend for over 50 accounts with 5 key points:* Know who's legally responsible for overspend* Use a daily budget tracker* Beginning and end of month require more time for monthly accounts* Use automated rules* Longterm honesty is better than short-term profits----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------