3 Principles to Future-Proof Your SEO Strategy
Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm? My guest today is SEO expert and growth consultant Eli Schwartz. We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more. We covered: Why Eli thinks SEO is less about marketing and more about product and user experience Why relying on paid acquisition is an issue The advantages of acquiring users organically The principles SEO strategists should learn for the long-term The importance of being specific in Search Marketing Interviewing internal team members to get insights into what customers want. Preparing for the “future of search” Why SEO expert should focus on marketing to humans, not tricking Google algorithms Eli’s biggest f*ck-up in his career What Eli think marketers should learn for the next 5-10 years Resources: Amazon Alexa JavaScript SSL Intel AMD Direct response marketing Ahrefs How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples) Domain authority Google Lens Shazam Google Search Console Google Adsense