5 Proven Methods for Positioning Your New Product
How can we get customers to understand the value of our product when it’s new in the market? That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience. She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview. We covered: The most common mistake companies make with positioning Why it’s valuable to hear an outside marketing perspective The reason why step one is analyzing competitive alternatives How to determine the key unique features of your product Why you must link values to your product features and benefits Three styles of market positioning (and which one is most common) Why learning foundational marketing is the most important step Resources Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising How To Use Jobs To Be Done to Read Your Customers’ Minds 26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum Positioning: The Battle for Your Mind Play Bigger The Information Recode Decode AprilDunford.com