How To Build an Influencer Program That Actually Works
Not everyone likes to use the word influencer when it comes to marketing, but no one can deny that influencers are a key part of most company’s marketing plans. In today’s episode, our guest Melinda Byerley, shares her experience on building a successful influencer program for DVD Netflix. Melinda is a serial entrepreneur and the founding partner of Timeshare CMO. She’s held marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), eBay, PayPal, and Checkpoint Software. Join us as we discuss how to identify brand influencers, keep them engaged, and help grow your business. We covered: How the FYRE Festival actually proved the power of influencer marketing Delivering an influencer program that fits inside the FTC’s guidelines Why you need to identify which customers you are trying to influence first Quantitative research was important but qualitative research is what led Melinda and team to identify influencers and their target market The best tactics to collect honest and sincere customer feedback Why forming an online community was important for DVD Netflix’s influencer program Micro-influencers B2B Companies and Influencers Melinda’s advice for marketers and her favorite marketing resources Resources: Timeshare CEO Melinda on Twitter Staying Alive in Tech Podcast Venture Beat Growth Marketing Conference DVD Netflix Netflix Hulu Redbox FYRE Festival Hulu Documentary FYRE Festival Netflix Documentary GDPR Cialdini’s Principle of Persuasion FTC’s Endorsement Guidelines South x Southwest Social Media Strategy Summit Avinash Kaushik Seth Godin Podc