How to Create a Go-to-Market Strategy (5 Steps)
What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch. We covered: What exactly is a go-to-market strategy? The difference between go-to-market strategy” and “marketing strategy” Signs that a company needs a go-to-market strategy The frameworks to start creating a Go-to-market strategy Why is it important to have a “model-market fit” and “channel-market fit” A real-life example of model and channel market fit Why follow up questions is vital in customer interviews Using Objective & Key Results (OKRs) to translate customer interview into actionable steps Why targeting customers’ mindset is much more important than just aiming at demographics Biggest mistake companies made when creating a go-to-market strategy What marketers should learn in the next 5,10, 20 years Resources: Hull Flip My Funnel Hotjar Brian Balfour Growth Loops: The End of Traditional Funnels? Sean Ellis Motivo Good Strategy Bad Strategy: The Difference and Why it Matters Objective Key Results (OKRs) This is Marketing